Privacy policy

Last Updated: October 27, 2026

At DAYLIGHT GRACE, we value your privacy and are committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase products, or interact with our services.

By using our website, you acknowledge that you have been provided with information about our privacy practices as described in this policy.

1. Who We Are

Our website is powered by Shopify and primarily serves customers in the United States and Canada.

Business Information

For questions about this Privacy Policy or your personal information, please contact us using the email address above.

2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

Information You Provide

  • Full name

  • Email address

  • Telephone number

  • Billing and shipping addresses

  • Order details and purchase history

  • Customer account information

  • Product preferences and selected sizes

  • Communications with customer support

  • Return, exchange, and refund requests

Payment Information

When you make a purchase, payment information is processed through the payment services available at checkout.

We may receive payment-related details such as transaction status, payment method type, and payment confirmation.

Payment card details are handled by the relevant payment processors according to their security and privacy practices.

Information Collected Automatically

When you browse our website, we and our service providers may collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Pages visited and browsing activity

  • Referral sources

  • Approximate location derived from IP address

  • Cookie identifiers and similar technical information

We collect and use this information as necessary to operate our website, improve services, maintain security, and support other purposes described in this policy.

3. How We Use Your Information

We may use personal information for the following purposes:

Order Processing and Fulfillment

  • Processing purchases and payments

  • Confirming orders

  • Preparing and shipping products

  • Providing tracking information

  • Managing cancellations, returns, and refunds

Customer Service

  • Responding to inquiries

  • Providing product and sizing assistance

  • Resolving order issues

  • Managing complaints and after-sales requests

Website Operations

  • Maintaining website functionality

  • Remembering shopping cart preferences

  • Improving navigation and usability

  • Detecting fraud and unauthorized activity

  • Maintaining the security of our services

Marketing and Communications

Where permitted by applicable law and your privacy choices, we may use relevant information to:

  • Send promotional emails and updates

  • Provide information about new products

  • Measure advertising performance

  • Understand customer interests

  • Display relevant advertisements

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality and improve the shopping experience.

These technologies may include:

Essential Cookies

Necessary for core website functions such as shopping carts, checkout, security, and customer account access.

Analytics Cookies

Used to understand website traffic, visitor interactions, and website performance.

Marketing Cookies

Where enabled, these may be used to measure advertising effectiveness and support personalized advertising.

Preference Cookies

Used to remember preferences such as language, region, or other website settings.

You can manage certain cookies through your browser settings and any privacy controls made available on our website.

Disabling certain cookies may affect website functionality.

Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.

5. Shopify and Third-Party Service Providers

Our online store is powered by Shopify.

Shopify processes personal information to provide the technology and services necessary for operating our online store, including checkout, order management, security, and other platform functions.

We may also work with third-party service providers, including:

  • Payment processing companies

  • Shipping carriers and logistics providers

  • Order fulfillment partners

  • Website hosting and technology providers

  • Customer support service providers

  • Analytics and advertising platforms

We disclose personal information to these parties only as necessary for the relevant services, as otherwise described in this policy, or as permitted or required by applicable law.

Third-party providers may process information according to their own applicable privacy policies and contractual obligations.

For more information about Shopify's privacy practices, visit:

https://www.shopify.com/legal/privacy/consumers

6. Advertising and Analytics

We may use advertising and analytics services, such as Google Analytics, Google Ads, and Meta advertising tools, where these services are enabled on our website.

Depending on your consent preferences, applicable law, and the technologies used, these services may collect or receive information about your interactions with our website.

This information may be used to:

  • Measure website visits and conversions

  • Evaluate advertising campaigns

  • Understand how customers discover our products

  • Improve marketing performance

  • Deliver relevant advertising where permitted

Certain disclosures for advertising purposes may be considered sharing, targeted advertising, or a sale of personal information under applicable privacy laws.

Where required, we will provide relevant disclosures and methods for exercising applicable opt-out rights.

7. How We Share Personal Information

We may disclose personal information in the following circumstances:

Service Providers

To businesses that help us operate our store, process payments, fulfill orders, provide customer support, and maintain our technology.

Shipping and Fulfillment

To logistics and delivery partners that require relevant customer information to deliver orders, including names, delivery addresses, and contact details.

Business Operations

In connection with a legitimate business transaction, restructuring, or transfer, subject to applicable legal requirements.

Legal Obligations

When required to comply with applicable laws, lawful requests, court orders, or regulatory obligations.

Security and Fraud Prevention

When reasonably necessary to protect our business, customers, and services from fraudulent or unlawful activity.

We do not disclose personal information to unrelated parties without an appropriate purpose or legal basis.

8. International Data Transfers

DAYLIGHT GRACE is operated by a company registered in China and serves customers internationally.

Your personal information may be processed or accessed in countries other than your country of residence.

These may include locations where Shopify, payment providers, logistics partners, and other service providers operate.

Privacy and data protection laws may differ between countries.

Where required, we take appropriate steps to ensure that international transfers comply with applicable data protection requirements.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy.

Retention periods may depend on:

  • Order fulfillment and customer service needs

  • Accounting and financial record requirements

  • Applicable tax and legal obligations

  • Fraud prevention and security needs

  • Dispute resolution

  • Customer requests and applicable privacy rights

When personal information is no longer necessary, we take reasonable steps to delete, anonymize, or otherwise securely handle it in accordance with applicable requirements.

10. Information Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

Our website uses HTTPS to support encrypted communication between your browser and our website.

We also rely on relevant security measures provided by Shopify and other service providers.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on where you live and applicable privacy laws, you may have rights relating to your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Request information about how personal information is used or disclosed

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

  • Opt out of certain sales, sharing, or targeted advertising activities where applicable

  • Appeal certain privacy request decisions where applicable law provides that right

Some rights may be subject to legal exceptions.

To submit a privacy request, contact:

support@daylightgrace.com

We may need to verify your identity before processing certain requests.

We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against customers for exercising their privacy rights.

12. Privacy Rights for United States Residents

Residents of certain U.S. states may have additional privacy rights under applicable state laws.

These rights may include access, correction, deletion, and the ability to opt out of certain personal information disclosures for targeted advertising.

Where applicable, we will provide methods for exercising these rights through our website's privacy controls or by contacting our customer support team.

We will honor legally required privacy choices, including recognized opt-out preference signals where applicable.

13. Privacy Rights for Canadian Residents

Customers in Canada may have rights under applicable federal or provincial privacy legislation.

Subject to applicable law, these may include:

  • Requesting access to personal information

  • Requesting corrections to inaccurate information

  • Withdrawing consent where legally permitted

  • Asking questions about our privacy practices

  • Raising concerns about the handling of personal information

To exercise applicable rights, please contact support@daylightgrace.com.

We will review your request and respond in accordance with applicable privacy requirements.

14. Children's Privacy

Our website and products are intended for a general adult audience.

We do not knowingly collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information to us inappropriately, please contact support@daylightgrace.com.

We will review the situation and take appropriate action.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices or content of websites that we do not control.

We encourage you to review the privacy policies of third-party websites before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our operations, services, technologies, or applicable legal requirements.

When we make updates, we will revise the Last Updated date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

We encourage customers to review this page periodically.

17. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us.

Brand Name: DAYLIGHT GRACE

Email: support@daylightgrace.com

Website: https://daylightgrace.com